In the provision of professional accounting and advisory services understanding the needs and preferences of clients is essential to the successful development of the industry as a whole. We may not be saying something new, and many in the professional accounting services industry would react with a smile because the question would immediately arise: How do we find out exactly what clients need?
In order to achieve this, we decided to seek opinions and ask directly our clients. We took advantage of the broad toolkit provided by the survey and the direct consultation, including the most sensitive issues arising for companies providing outsourcing services. In order to ensure maximum objectivity of the evaluations, we addressed the survey to all clients who are active users of subscription services for accounting, tax and payroll administration. The survey was completed and processed in an online environment, and each participant was assured complete anonymity.
Content of the Survey
The survey included essential questions addressing different aspects of the interaction between clients and ACTIVITI. Below, we provide you with the opportunity to review the findings for each of the survey areas, namely:
1. Timely provision of information on the financial status of the company served, as well as tax and social security liabilities.
Over 88,23% of our clients gave excellent ratings in terms of current and timely receipt of information about their financial situation, tax, and social security liabilities
11,76% have given good marks for timely information on their financial situation.
2. The need for more information on regulatory changes and current practice in areas relevant to the subject of the contract.
41,18% of our customers think that their awareness of regulatory changes is very good.
41,18% of customers felt that their awareness of regulatory changes was good.
17,65% of customers could not judge.
Response timeframe for assistance.
70,59% of our customers rated our response to their needs as excellent, and at short notice.
11,76% of the participants rated our response to their needs as very good.
5,88% of the participants considered our response when assistance was needed to be satisfactory.
4. Awareness of ongoing progress in service delivery.
88,24% of the participants gave their excellence rating on their awareness of the current progress in implementing services.
11,76% of participants rated their awareness as good.
5. Efficiency in service delivery.
Customers appreciate the high degree of professionalism from the employees. This is reflected in over 82,35% positive assessments of our service efficiency.
5,88% of the participants gave a very good rating for efficiency in service delivery.
11,76% of participants gave a good score
6. Software and technical connectivity in the execution of subscription services.
64,71% of participants rated the level of software and technical connectivity as excellent
29,41% of the participants rated the software and technical connectivity as very good
Only 5,88% of participants rated this aspect of our relationship as good.
7. Communication with the service specialist in the implementation of our services
82,35% of participants rated their communication with the service professional as excellent.
and 5,88% of respondents the level of communication is very good.
For the others 11,76% of respondents the level of communication is good.
8. Overall satisfaction with the use of ACTIVITI services
Most of the participants shared their feeling of high level of satisfaction with the services provided by the brand ACTIVITI, as 76,47% said they were extremely satisfied.
23,53% reflect a very good satisfaction with the services of ACTIVITY.
Graphical representation of the results
Overall satisfaction with the use of ACTIVITY services
Communication with the service provider in the implementation of our services
Software and technical connectivity in the execution of subscription services
Efficiency in service delivery
Awareness of ongoing progress in service delivery
Timeframe for responding when assistance is needed
Need for more information on regulatory changes and current practice in the areas relevant to the subject matter of the contract
Timely provision of information on the financial status of the company served, as well as tax and social security liabilities
Excellent
Very good
Good
Satisfactory
Unsatisfactory
I can't estimate
Conclusion
The survey is an extremely useful tool for analyzing the satisfaction of our customers and a reliable basis for evaluating the effectiveness of the established communications.
We would like to thank all our partners who gave their objective opinions and suggestions for improving our services. We value straightforwardness, and having the courage to face challenges and deal with weaknesses. We will make the areas demonstrated by the survey where we have more to add a priority for the current year.